It’s been a while since we’ve heard from Viceroy Hotels but today’s announcement is rather grand–Viceroy Algarve at Quinta Da Ombre will open in Portugal in 2017.
The resort will have 147 “stylishly-curated hotel guest rooms” along with 99 Viceroy-branded residential units in apartment, villa and townhouse configurations. There will also be seven dining venues, two outdoor swimming pools, an 18-hole golf course with designated clubhouse, a spa, a children’s center a library lounge and over 6,000-sq.ft. of event and meeting space. The property will be designed by architectural design firm WATG, with interiors done by Wimberly.
All we have right now to look at is a watercolor painting of the area but Viceroy promises the resort will mix a “classic villa aesthetic” with “sleek, modern decor.” As for Quinta da Ombria, it’s a major development project by Pontos Group in the Algarve region, Portugal which is about two hours south of Lisbon and just 25 minutes from the Faro airport. It’s still under construction but Viceroy is already hyping up its proximity to neighboring villages which are described as “centuries old.” And that’s what this Viceroy seems to be about–mixing the very old with the very new.
Now that Viceroy has broken into the European market, we expect more locations to be announced. We’ve also heard a rumor that Viceroy Hotel Group might be creating another brand.
Remember, Viceroy used to have the Tides brand but that was disbanded in February 2012. They have kept their Urban Retreats Collection which includes properties like the Hotel Zetta in San Francisco, Cassa in New York and Avalon in Beverly Hills. But if we were to guess what sort of traveler this new brand might target, of course we’d have to say Millennials.